For 100 years, IFA Berlin has stood as a symbol of innovation. Launched in 1924 as a radio exhibition, it has since evolved into the world’s most prestigious trade show for consumer electronics and home appliances.

From the unveiling of color televisions and the first mobile phones to smart home ecosystems and artificial intelligence, IFA is where history is written.

The Scale of IFA 2025

This year, as IFA celebrates its 100th anniversary, the event promises to be more powerful than ever:

  • 2,000+ exhibitors from across the globe
  • 150,000+ professional visitors including distributors, integrators, and resellers
  • 100+ countries represented, turning Berlin into a melting pot of trade and innovation
  • Exclusive product launches, where global brands reveal technologies that will dominate markets for years to come

But beyond the glittering launches and global media buzz,** IFA 2025 is about trade, distribution, and the future of global tech supply chains.**

And that’s where Dubai—and Cellutech FZCO—take center stage.

Reseller Park: The Beating Heart of B2B Trade While IFA is known for dazzling consumer showcases, the Reseller Park is where the real deals are made.

  • Located in HUB 27, Berlin, Reseller Park is the largest international B2B trade hub at IFA.
  • It brings together global distributors, IT resellers, system integrators, and trade buyers under one roof.
  • Here, the focus is not just on products—it’s on partnerships, territories, and market expansion.

This is where Dubai’s distributors shine, and Cellutech FZCO is stepping into the spotlight at Booth E-18.

Dubai: The Emerging Tech Distribution Hub While Berlin hosts the showcase, Dubai powers the supply chain.

  • Strategically positioned between Asia, Africa, and Europe, Dubai has become the gateway for re-exports and global trade.
  • 95+ countries are connected to Dubai’s distribution ecosystem.
  • 34,444+ sq. ft. warehousing capacity at Cellutech ensures scale and speed.
  • 100,000+ units in ready stock mean resellers never wait for supply.

Dubai is not competing with traditional tech hubs—it’s rewriting the rules of distribution.

Cellutech FZCO: Powering the Global Tech Arteries

At the crossroads of this ecosystem, Cellutech FZCO has emerged as a distribution leader with global ambitions.

  • Partnerships with global brands like ASUS, Acer, Lenovo, Hiksemi, and Netac
  • Strong supply chain networks spanning Africa, the Middle East, Latin America, and South Asia
  • Hybrid trade model, connecting bulk exports with localized reseller networks
  • Data-secure, sustainable recycling, giving clients value from tech disposal

Where others sell products, Cellutech sells trust, scale, and reliability.

IFA 2025: Why It Matters to the Global Market

IFA is not just another trade show—it’s the compass for global technology trends. What launches in Berlin often dictates consumer demand, retail strategies, and B2B distribution models worldwide.

  • Product cycles start here: Laptops, mobiles, and smart devices launched at IFA set the tone for Q4 retail worldwide.
  • Territories are redrawn: Distributors expand into new markets, often sealed at Reseller Park tables.
  • Global visibility: Exhibitors at IFA gain exposure not only to buyers but also to investors, media, and policymakers. For companies like Cellutech, IFA isn’t just an exhibition—it’s a launchpad for global expansion.

The Bold Truth

The future of tech isn’t just about who builds the most advanced device. It’s about who can move it, scale it, and sustain it globally.

  • Berlin gives the world the stage.
  • Dubai delivers the world its supply.
  • Cellutech FZCO bridges the two—emerging as a regional distribution powerhouse ready to shape the next decade of global trade.

Meet Cellutech FZCO at IFA 2025

  • Reseller Park – HUB 27 – Booth E-18
  • 5–9 September 2025 | Berlin, Germany

Cellutech FZCO – Expanding Territories. Powering Global Tech. From Dubai to the World.