Complete range. Complete confidence.

A fast, practical playbook to plan, launch, and clear a Xiaomi/Poco lineup in 30 days—without price chaos or dead stock. Built for distributors and retail chains running EXW Dubai pickups and rapid replenishment with Cellutech FZCO.

Quick-Start (What to lock before Day 1)

  • Band plan: Entry / Core Mid / Upper Mid / Halo.
  • Hero models per band: 1–2 each (keep it tight).
  • Region integrity: EU/Global for broad coverage; clearly badge ID (NFC) where tap-to-pay matters.
  • Packaging story: Call out Slim Box models for freight efficiency and neat planograms.
  • Price discipline: Fix band guardrails (no daily whiplash).
  • Launch assets: Shelf cards, demo videos, staff talk tracks.
  • Replenishment rule: Reorder winners weekly; rotate slow colors weekly.

Assortment Architecture (Keep it simple, make it move)

Entry (Traffic & Bundles)

  • Purpose: Drive footfall and instant conversion.
  • Display: Eye-level grid, bright color pop, bundle prompts.
  • Attach: Glass + Case + 20–33W charger.

Core Mid (Your everyday hero)

  • Purpose: Step-up from entry with RAM/NFC/battery gains.
  • Display: Side-by-side “Entry vs Step-Up” comparison.
  • Attach: 33–67W PD charger, better case, premium film install.

Upper Mid (Aspirational, accessible)

  • Purpose: “Premium feel without pain.”
  • Display: Live camera demo loop, night-mode shots, battery tests.
  • Attach: 67W charger, lens protector, TWS earbuds.

Halo / Flagship Killer (Anchor & content magnet)

  • Purpose: Pull attention, defend ASPs, fuel creator content.

  • Display: Dedicated demo table with video loop + FPS counter.

  • Attach: High-watt charger, creator bundle (tripod, mic), extended warranty.

  • Rule of two: Never show more than 2 active choices per band on the primary shelf. More choice slows decisions.

Region & Pack Integrity (Friction kills sell-through)

  • EU/Global: Broad compatibility and retail trust—default for mixed markets.
  • ID (NFC): Badge clearly for tap-to-pay regions; use as an upsell lever.
  • Slim Box: Call it out on shelf cards—lighter freight, tidy planograms.

30-Day Cadence

(Launch → Momentum → Refill)

Week 0 — Prep

  • Band guardrails approved; MAP messaging internal.
  • Pre-label by region / NFC / Slim Box.
  • Seed 10–15 creator units (night mode vs competitor, FPS test, battery rundown).

Week 1 — Launch “Xiaomi Mobile Day”

  • Hero wall: Entry hero + Core-Mid step-up side-by-side.
  • Demo table: Halo device looping camera/gaming reels.
  • POS cards: EU/Global | NFC | Slim Box spelled out.

Week 2 — Upsell & Attach

  • Staff pivot: “If user asks for NFC or more RAM → show Core Mid.”
  • Short-form content: “What you actually get when you step up?” (RAM/NFC/battery).
  • Micro promo: free tempered glass with Core Mid purchase; case upsell target 60% take-rate.

Week 3 — Finance & Trade-In

  • Push Upper Mid with financing options.
  • Creator angle on Halo: stabilization, 4K low-light, heat control.

Week 4 — Clean & Refill

  • Shelf heatmap: move slow colors to weekend bundles (not price cuts).
  • Reorder exact winners; keep facing counts stable to avoid retraining shoppers.

Staff Talk Tracks (Say it this way)

  • Entry → Step-Up: “If you use tap-to-pay and multitask, this one has NFC and more memory—stays smooth longer.”
  • Upper Mid pitch: “Premium camera and screen for creators—without going flagship pricing.”
  • Halo pitch: “Best for video and gaming; faster charging, better stabilization—future-proof feel.”

KPIs That Matter (Daily/Weekly)

  • Attach rate: accessories per phone (target 1.3–1.6).
  • Step-up rate: % of entry shoppers who buy Core Mid.
  • Demo-to-sale: # of demo interactions → sales (target 20–30%).
  • Shelf velocity: units per facing per week (use to set facing counts).

Replenishment Logic (Win the refill war)

  • Winners: Reorder weekly on same colors/specs to keep habits intact.
  • Slow colors: Flip to weekend bundles; keep shelf fresh with one pop color per band.
  • Never flood with new variants mid-cycle—finish the 30-day rhythm first.

Campaign Block: Xiaomi Mobile Day

  • Hook: Complete range. Complete confidence.
  • Sub: EU/Global & ID (NFC) variants, uniform packs, fast pickups.
  • CTA: DM “XIAOMI DAY” for the lineup sheet + MOQ tiers.

Featured lineup:

  • Redmi A-series (entry hero)
  • Redmi 15C NFC (ID)
  • Redmi Note 14 Pro (upper-mid hero)
  • Poco X7 Pro (flagship killer)
  • Redmi Note 14 Pro+ (halo)

How to Buy (Cellutech FZCO)

  • Terms: EXW Dubai, Freezone pickup.

  • Speed: Same-day handover on confirmed POs.

  • Docs: Lineup sheet + MOQ tiers on request.

  • Contact: marketing@cellutechfze.com | +971 4 232 3070

  • Anyone can arrange. Cellutech FZCO delivers.

With brand discipline, region-clean inventory, and a ruthless 30-day cadence, your Xiaomi assortment won’t just sit pretty—it’ll sell through. Reply “LINEUP” to receive the Xiaomi lineup sheet + MOQ ladders.